Surviving lockdown (2) – when the community steps in.

How a local community supported a business during lockdown. My last blog about business Lockdown Heroes was about how a local delicatessen and cafe changed its business model during lockdown to support the local community. As we prepare for a second lockdown in the UK, it seems right to revisit Lockdown Heroes. This blog celebratesContinue reading “Surviving lockdown (2) – when the community steps in.”

The Strategy Ladder – how to write good objectives and strategies

You’ve been asked to write a plan or a proposal about an exciting new project. You know what needs to be done, but you find yourself struggling with that first page – outlining the objectives and trying to work out if something was a strategy or an objective or even a tactic. And there’s aContinue reading “The Strategy Ladder – how to write good objectives and strategies”

15 minutes…

That could be all it takes between being competent at your job and being successful! What would happen if you intentionally spent just 15 minutes a day or an hour or two a week following up contacts, commenting on that sector report, or responding to potential opportunities that cross your desk? It’s so easy justContinue reading “15 minutes…”

Surviving Lockdown – Origin Fine Foods

This mini-series features several small retail and hospitality businesses who have survived, and, in some instances, thrived, during lockdown. The first case is about Origin Fine Foods – a small delicatessen and cafe in West Yorkshire. Local heroes – rising to the occasion While some cafes and small stores closed up shop and stayed atContinue reading “Surviving Lockdown – Origin Fine Foods”

Didn’t get the grades to get to university? Here’s what to do now.

Thursday 13th August 2020 – A level results day. You log into UCAS and discover that you’ve been rejected from your firm and insurance choices because you haven’t got the necessary grades. You may feel like the world is caving in around you and you can feel a heaviness deep in your gut. What doContinue reading “Didn’t get the grades to get to university? Here’s what to do now.”

Thinking of going to university? It’s not too late…!

Perhaps you weren’t intending to go to university this year, but your travel or job plans have fallen through or you’ve just had a change of mind. Perhaps you’ve been made redundant and need another qualification to be competitive in the job market… The good news is, that it isn’t too late to apply toContinue reading “Thinking of going to university? It’s not too late…!”

What is an expert witness?…and how to avoid ever having to rely on one!

I’m often asked about being an expert witness and people are always intrigued about what an expert witness in marketing does. Essentially, an expert witness is someone with specialist knowledge of, or experience in, a particular field or discipline. Their role, indeed, duty, is to provide an impartial opinion on specific facts or incidences withinContinue reading “What is an expert witness?…and how to avoid ever having to rely on one!”

Harnessing the power of social media for small businesses – getting started

If you only have a small marketing budget, social media can seem like an ideal way to promote your product or service. Twenty years ago marketers could only dream of having access to such a huge audience so quickly but if you’ve not got much time or experience of using social media, where do you start? IContinue reading “Harnessing the power of social media for small businesses – getting started”

The impact of Covid-19 on my inbox (2)

The lockdown weeks My last blog ended with a quote from P&O Cruises. I do feel sorry for them. Overall, P&O’s campaign during lockdown has been quite good, but the cruise industry’s reputation has been hit badly during this coronavirus pandemic and there’s little one company can do to negate it. Doing something is probablyContinue reading “The impact of Covid-19 on my inbox (2)”

The impact of Covid-19 on my inbox

Early days – acknowledge, assure, advice, action and appreciation My next few posts reflect on how businesses communicated with their customers during the coronavirus pandemic and how the messages have changed over time.  This first post focuses on the period between 28th February and the 23rd March, when lockdown was announced in the UK. P&OContinue reading “The impact of Covid-19 on my inbox”