When was the last time you went on an awayday to think strategically about your business? Now, I know that during lockdown we can’t go to a hotel or even a coffee shop to spend time away from the hustle and bustle of everyday life but perhaps you can turn your phone off and moveContinue reading “Taking time out of the day-to-day business…”
I live in a village called Queensbury. It’s on top of a ridge 1,100 ft above sea level looking down on Bradford and Halifax, West Yorkshire. Locally, it’s infamous for its bad weather, especially in winter when the snow drifts. Queensbury is said to have the highest school and the highest church bells in England.Continue reading ““The hills are my friends.””
Earlier, I noted that most people – businesses and consumers alike – perceive marketing to be about selling products and services through promotional activities, particularly digital marketing and social media marketing. When I talked about ‘strategic marketing’, they interpreted it as ‘defining your ideal client’ and/or ‘developing social media plans’. Why has marketing become soContinue reading “I’m on a mission to broaden your marketing horizons! (2)”
Over the past decade, I’ve noticed a sea change in people’s perceptions of marketing. I first noticed this when I was talking about marketing at networking events. I could sense a disconnect that took me a while to fathom. What I came to realise was my understanding of the term marketing was different from howContinue reading “I’m on a mission to broaden your marketing horizons! (1)”
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Hi, if you scroll down a little further, you’ll find more blogs about business & management issues, being an expert witness and higher education. Please get in touch if you would like to share an idea for a new blog or be a guest blogger.
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