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Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?

If so, and you’re active in the UK market, make sure you’re following the Advertising Standards Authority (ASA) guidelines. Several big brands such as Bohoo, Missguided & PrettyLittleThing have been caught out on this in recent months. When a brand gives an influencer a payment, any posts the influencer makes that promotes or endorses the brandContinue reading “Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?”

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Hi, if you scroll down a little further, you’ll find more blogs about business & management issues, being an expert witness and higher education. Please get in touch if you would like to share an idea for a new blog or be a guest blogger.

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