My perspectives…

Personal update – I’ve become a chair! How did that happen?

When I became a member of the Institute of Marketing in 1989, I could never have imagined that I would become the Chair of the association that has helped shape my career over the past 30 plus years. I began my marketing career working as a marketing coordinator for an engineering plastics distributor and oftenContinue reading “Personal update – I’ve become a chair! How did that happen?”


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And there’s more…

Hi, if you scroll down a little further, you’ll find more blogs about business & management issues, being an expert witness and higher education. Please get in touch if you would like to share an idea for a new blog or be a guest blogger.

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