Is all publicity good publicity?
Is it merely a coincidence that just as students return to university, the press have picked on to the news that Red Bull, the energy drink brand, has opposed the registration of gin brand, Bullards, trademark? I’m not a legal advisor but it’s clear that sometimes an organisation needs to protect its brand from copycatsContinue reading “Is all publicity good publicity?”
“Farmers who wait for perfect weather never plant!”
It’s the last few days of the school holidays here in England and typically the weather’s been lousy. Talking to parents, it’s stopped them from going out with the kids to do something special as they might just end up getting soaked to the skin. Typically, yesterday – a Bank Holiday in England – theContinue reading ““Farmers who wait for perfect weather never plant!””
Marketing in the Digital Age
When I studied for my marketing qualifications in the 1980s, digital marketing did not exist. Even by the mid-1990s, when I was the marketing and public relations manager for a headwear manufacturer, we had one desk computer between 15 staff; we used fax machines to communicate with suppliers and clients,and my secretary was struggling toContinue reading “Marketing in the Digital Age”
Where have the last 6 months gone?
How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”
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And there’s more…
Hi, if you scroll down a little further, you’ll find more blogs about business & management issues, being an expert witness and higher education. Please get in touch if you would like to share an idea for a new blog or be a guest blogger.
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