Marketing in the Digital Age
When I studied for my marketing qualifications in the 1980s, digital marketing did not exist. Even by the mid-1990s, when I was the marketing and public relations manager for a headwear manufacturer, we had one desk computer between 15 staff; we used fax machines to communicate with suppliers and clients,and my secretary was struggling toContinue reading “Marketing in the Digital Age”
Where have the last 6 months gone?
How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”
The impact of fake product reviews
Photo of estee lauder double wear zero-smudge lengthening mascara and box.
Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?
If so, and you’re active in the UK market, make sure you’re following the Advertising Standards Authority (ASA) guidelines. Several big brands such as Bohoo, Missguided & PrettyLittleThing have been caught out on this in recent months. When a brand gives an influencer a payment, any posts the influencer makes that promotes or endorses the brandContinue reading “Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?”
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And there’s more…
Hi, if you scroll down a little further, you’ll find more blogs about business & management issues, being an expert witness and higher education. Please get in touch if you would like to share an idea for a new blog or be a guest blogger.
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