Taking time out of the day-to-day business…

When was the last time you went on an awayday to think strategically about your business? Now, I know that during lockdown we can’t go to a hotel or even a coffee shop to spend time away from the hustle and bustle of everyday life but perhaps you can turn your phone off and moveContinue reading “Taking time out of the day-to-day business…”

I’m on a mission to broaden your marketing horizons! (2)

Earlier, I noted that most people – businesses and consumers alike – perceive marketing to be about selling products and services through promotional activities, particularly digital marketing and social media marketing. When I talked about ‘strategic marketing’, they interpreted it as ‘defining your ideal client’ and/or ‘developing social media plans’. Why has marketing become soContinue reading “I’m on a mission to broaden your marketing horizons! (2)”

I’m on a mission to broaden your marketing horizons! (1)

Over the past decade, I’ve noticed a sea change in people’s perceptions of marketing. I first noticed this when I was talking about marketing at networking events. I could sense a disconnect that took me a while to fathom. What I came to realise was my understanding of the term marketing was different from howContinue reading “I’m on a mission to broaden your marketing horizons! (1)”

Was I an April fool to start my own business during lockdown?

On Tuesday 31st March 2020, I closed the lid of my work laptop and put it away for the last time. My career as a full-time academic had ended and I was about to join the ranks of the self-employed for the first time in 21 years. When I first worked for myself, some 25Continue reading “Was I an April fool to start my own business during lockdown?”

Making the most of lockdown networking

I started Mountain Top Perspectives in April 2020 – just at the start of lockdown. Hence, I’ve had to embrace virtual networking whether I liked it or not. Previously, my experience of face-to-face networking events had been hit and miss. I’m a shy extrovert and entering a room full of people I don’t know hasContinue reading “Making the most of lockdown networking”

What is an expert witness?…and how to avoid ever having to rely on one!

I’m often asked about being an expert witness and people are always intrigued about what an expert witness in marketing does. Essentially, an expert witness is someone with specialist knowledge of, or experience in, a particular field or discipline. Their role, indeed, duty, is to provide an impartial opinion on specific facts or incidences withinContinue reading “What is an expert witness?…and how to avoid ever having to rely on one!”

Harnessing the power of social media for small businesses – getting started

If you only have a small marketing budget, social media can seem like an ideal way to promote your product or service. Twenty years ago marketers could only dream of having access to such a huge audience so quickly but if you’ve not got much time or experience of using social media, where do you start? IContinue reading “Harnessing the power of social media for small businesses – getting started”

The impact of Covid-19 on my inbox (2)

The lockdown weeks My last blog ended with a quote from P&O Cruises. I do feel sorry for them. Overall, P&O’s campaign during lockdown has been quite good, but the cruise industry’s reputation has been hit badly during this coronavirus pandemic and there’s little one company can do to negate it. Doing something is probablyContinue reading “The impact of Covid-19 on my inbox (2)”

The impact of Covid-19 on my inbox

Early days – acknowledge, assure, advice, action and appreciation My next few posts reflect on how businesses communicated with their customers during the coronavirus pandemic and how the messages have changed over time.  This first post focuses on the period between 28th February and the 23rd March, when lockdown was announced in the UK. P&OContinue reading “The impact of Covid-19 on my inbox”