I’m on a mission to broaden your marketing horizons! (2)

Earlier, I noted that most people – businesses and consumers alike – perceive marketing to be about selling products and services through promotional activities, particularly digital marketing and social media marketing. When I talked about ‘strategic marketing’, they interpreted it as ‘defining your ideal client’ and/or ‘developing social media plans’. Why has marketing become soContinue reading “I’m on a mission to broaden your marketing horizons! (2)”

Harnessing the power of social media for small businesses – getting started

If you only have a small marketing budget, social media can seem like an ideal way to promote your product or service. Twenty years ago marketers could only dream of having access to such a huge audience so quickly but if you’ve not got much time or experience of using social media, where do you start? IContinue reading “Harnessing the power of social media for small businesses – getting started”