Marketing in the Digital Age

When I studied for my marketing qualifications in the 1980s, digital marketing did not exist. Even by the mid-1990s, when I was the marketing and public relations manager for a headwear manufacturer, we had one desk computer between 15 staff; we used fax machines to communicate with suppliers and clients,and my secretary was struggling toContinue reading “Marketing in the Digital Age”

Where have the last 6 months gone?

How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”

“The hills are my friends.”

I live in a village called Queensbury. It’s on top of a ridge 1,100 ft above sea level looking down on Bradford and Halifax, West Yorkshire. Locally, it’s infamous for its bad weather, especially in winter when the snow drifts. Queensbury is said to have the highest school and the highest church bells in England.Continue reading ““The hills are my friends.””

I’m on a mission to broaden your marketing horizons! (1)

Over the past decade, I’ve noticed a sea change in people’s perceptions of marketing. I first noticed this when I was talking about marketing at networking events. I could sense a disconnect that took me a while to fathom. What I came to realise was my understanding of the term marketing was different from howContinue reading “I’m on a mission to broaden your marketing horizons! (1)”

Making the most of lockdown networking

I started Mountain Top Perspectives in April 2020 – just at the start of lockdown. Hence, I’ve had to embrace virtual networking whether I liked it or not. Previously, my experience of face-to-face networking events had been hit and miss. I’m a shy extrovert and entering a room full of people I don’t know hasContinue reading “Making the most of lockdown networking”

Surviving Lockdown – Origin Fine Foods

This mini-series features several small retail and hospitality businesses who have survived, and, in some instances, thrived, during lockdown. The first case is about Origin Fine Foods – a small delicatessen and cafe in West Yorkshire. Local heroes – rising to the occasion While some cafes and small stores closed up shop and stayed atContinue reading “Surviving Lockdown – Origin Fine Foods”