“Farmers who wait for perfect weather never plant!”

It’s the last few days of the school holidays here in England and typically the weather’s been lousy. Talking to parents, it’s stopped them from going out with the kids to do something special as they might just end up getting soaked to the skin.  Typically, yesterday – a Bank Holiday in England – theContinue reading ““Farmers who wait for perfect weather never plant!””

Where have the last 6 months gone?

How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”

I’m on a mission to broaden your marketing horizons! (2)

Earlier, I noted that most people – businesses and consumers alike – perceive marketing to be about selling products and services through promotional activities, particularly digital marketing and social media marketing. When I talked about ‘strategic marketing’, they interpreted it as ‘defining your ideal client’ and/or ‘developing social media plans’. Why has marketing become soContinue reading “I’m on a mission to broaden your marketing horizons! (2)”

I’m on a mission to broaden your marketing horizons! (1)

Over the past decade, I’ve noticed a sea change in people’s perceptions of marketing. I first noticed this when I was talking about marketing at networking events. I could sense a disconnect that took me a while to fathom. What I came to realise was my understanding of the term marketing was different from howContinue reading “I’m on a mission to broaden your marketing horizons! (1)”