What is an expert witness?…and how to avoid ever having to rely on one!

I’m often asked about being an expert witness and people are always intrigued about what an expert witness in marketing does. Essentially, an expert witness is someone with specialist knowledge of, or experience in, a particular field or discipline. Their role, indeed, duty, is to provide an impartial opinion on specific facts or incidences withinContinue reading “What is an expert witness?…and how to avoid ever having to rely on one!”