Marketing in the Digital Age

When I studied for my marketing qualifications in the 1980s, digital marketing did not exist. Even by the mid-1990s, when I was the marketing and public relations manager for a headwear manufacturer, we had one desk computer between 15 staff; we used fax machines to communicate with suppliers and clients,and my secretary was struggling toContinue reading “Marketing in the Digital Age”

Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?

If so, and you’re active in the UK market, make sure you’re following the Advertising Standards Authority (ASA) guidelines. Several big brands such as Bohoo, Missguided & PrettyLittleThing have been caught out on this in recent months. When a brand gives an influencer a payment, any posts the influencer makes that promotes or endorses the brandContinue reading “Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?”

I’m on a mission to broaden your marketing horizons! (2)

Earlier, I noted that most people – businesses and consumers alike – perceive marketing to be about selling products and services through promotional activities, particularly digital marketing and social media marketing. When I talked about ‘strategic marketing’, they interpreted it as ‘defining your ideal client’ and/or ‘developing social media plans’. Why has marketing become soContinue reading “I’m on a mission to broaden your marketing horizons! (2)”

I’m on a mission to broaden your marketing horizons! (1)

Over the past decade, I’ve noticed a sea change in people’s perceptions of marketing. I first noticed this when I was talking about marketing at networking events. I could sense a disconnect that took me a while to fathom. What I came to realise was my understanding of the term marketing was different from howContinue reading “I’m on a mission to broaden your marketing horizons! (1)”

If you want to get ahead, get a hat!

Celebrating Wear A Hat Day I just had to write a blog today on” Wear a Hat Day”, given I used to be a marketing manager for a headwear company in Stockport many years ago. Christy & Co made the traditional top hat and bowler and a vast range of flat caps, and felt andContinue reading “If you want to get ahead, get a hat!”

What is an expert witness?…and how to avoid ever having to rely on one!

I’m often asked about being an expert witness and people are always intrigued about what an expert witness in marketing does. Essentially, an expert witness is someone with specialist knowledge of, or experience in, a particular field or discipline. Their role, indeed, duty, is to provide an impartial opinion on specific facts or incidences withinContinue reading “What is an expert witness?…and how to avoid ever having to rely on one!”

Harnessing the power of social media for small businesses – getting started

If you only have a small marketing budget, social media can seem like an ideal way to promote your product or service. Twenty years ago marketers could only dream of having access to such a huge audience so quickly but if you’ve not got much time or experience of using social media, where do you start? IContinue reading “Harnessing the power of social media for small businesses – getting started”

The impact of Covid-19 on my inbox (2)

The lockdown weeks My last blog ended with a quote from P&O Cruises. I do feel sorry for them. Overall, P&O’s campaign during lockdown has been quite good, but the cruise industry’s reputation has been hit badly during this coronavirus pandemic and there’s little one company can do to negate it. Doing something is probablyContinue reading “The impact of Covid-19 on my inbox (2)”

The impact of Covid-19 on my inbox

Early days – acknowledge, assure, advice, action and appreciation My next few posts reflect on how businesses communicated with their customers during the coronavirus pandemic and how the messages have changed over time.  This first post focuses on the period between 28th February and the 23rd March, when lockdown was announced in the UK. P&OContinue reading “The impact of Covid-19 on my inbox”