“Farmers who wait for perfect weather never plant!”

It’s the last few days of the school holidays here in England and typically the weather’s been lousy. Talking to parents, it’s stopped them from going out with the kids to do something special as they might just end up getting soaked to the skin.  Typically, yesterday – a Bank Holiday in England – theContinue reading ““Farmers who wait for perfect weather never plant!””

Was I an April fool to start my own business during lockdown?

On Tuesday 31st March 2020, I closed the lid of my work laptop and put it away for the last time. My career as a full-time academic had ended and I was about to join the ranks of the self-employed for the first time in 21 years. When I first worked for myself, some 25Continue reading “Was I an April fool to start my own business during lockdown?”

Surviving Lockdown – Origin Fine Foods

This mini-series features several small retail and hospitality businesses who have survived, and, in some instances, thrived, during lockdown. The first case is about Origin Fine Foods – a small delicatessen and cafe in West Yorkshire. Local heroes – rising to the occasion While some cafes and small stores closed up shop and stayed atContinue reading “Surviving Lockdown – Origin Fine Foods”

Harnessing the power of social media for small businesses – getting started

If you only have a small marketing budget, social media can seem like an ideal way to promote your product or service. Twenty years ago marketers could only dream of having access to such a huge audience so quickly but if you’ve not got much time or experience of using social media, where do you start? IContinue reading “Harnessing the power of social media for small businesses – getting started”