What does being a Chartered Marketer mean to me?

I’ve been a Chartered Marketer for over 20 years. This means that for two decades I have been committed to keeping up-to-date with marketing trends and developments through continuous professional development. And, sometimes that commitment can seem hard to keep. It takes commitment to push oneself to attend training or read a relevant paper orContinue reading “What does being a Chartered Marketer mean to me?”

Looking backward to move forward

If you haven’t had time yet to reflect on the past year or consider any objectives or “New Year Resolutions” for 2022, it’s not too late. The whole of January is a time for reflection, looking forward, and new starts. Indeed, you can do it at any time – January 1st has no particular powersContinue reading “Looking backward to move forward”

Personal update – I’ve become a chair! How did that happen?

When I became a member of the Institute of Marketing in 1989, I could never have imagined that I would become the Chair of the association that has helped shape my career over the past 30 plus years. I began my marketing career working as a marketing coordinator for an engineering plastics distributor and oftenContinue reading “Personal update – I’ve become a chair! How did that happen?”

“Farmers who wait for perfect weather never plant!”

It’s the last few days of the school holidays here in England and typically the weather’s been lousy. Talking to parents, it’s stopped them from going out with the kids to do something special as they might just end up getting soaked to the skin.  Typically, yesterday – a Bank Holiday in England – theContinue reading ““Farmers who wait for perfect weather never plant!””

Where have the last 6 months gone?

How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”

“The hills are my friends.”

I live in a village called Queensbury. It’s on top of a ridge 1,100 ft above sea level looking down on Bradford and Halifax, West Yorkshire. Locally, it’s infamous for its bad weather, especially in winter when the snow drifts. Queensbury is said to have the highest school and the highest church bells in England.Continue reading ““The hills are my friends.””