Is all publicity good publicity?

Is it merely a coincidence that just as students return to university, the press have picked on to the news that Red Bull, the energy drink brand, has opposed the registration of gin brand, Bullards, trademark? I’m not a legal advisor but it’s clear that sometimes an organisation needs to protect its brand from copycatsContinue reading “Is all publicity good publicity?”

What is an expert witness?…and how to avoid ever having to rely on one!

I’m often asked about being an expert witness and people are always intrigued about what an expert witness in marketing does. Essentially, an expert witness is someone with specialist knowledge of, or experience in, a particular field or discipline. Their role, indeed, duty, is to provide an impartial opinion on specific facts or incidences withinContinue reading “What is an expert witness?…and how to avoid ever having to rely on one!”