Is all publicity good publicity?

Is it merely a coincidence that just as students return to university, the press have picked on to the news that Red Bull, the energy drink brand, has opposed the registration of gin brand, Bullards, trademark? I’m not a legal advisor but it’s clear that sometimes an organisation needs to protect its brand from copycatsContinue reading “Is all publicity good publicity?”

“Farmers who wait for perfect weather never plant!”

It’s the last few days of the school holidays here in England and typically the weather’s been lousy. Talking to parents, it’s stopped them from going out with the kids to do something special as they might just end up getting soaked to the skin.  Typically, yesterday – a Bank Holiday in England – theContinue reading ““Farmers who wait for perfect weather never plant!””

Marketing in the Digital Age

When I studied for my marketing qualifications in the 1980s, digital marketing did not exist. Even by the mid-1990s, when I was the marketing and public relations manager for a headwear manufacturer, we had one desk computer between 15 staff; we used fax machines to communicate with suppliers and clients,and my secretary was struggling toContinue reading “Marketing in the Digital Age”

Where have the last 6 months gone?

How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”

Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?

If so, and you’re active in the UK market, make sure you’re following the Advertising Standards Authority (ASA) guidelines. Several big brands such as Bohoo, Missguided & PrettyLittleThing have been caught out on this in recent months. When a brand gives an influencer a payment, any posts the influencer makes that promotes or endorses the brandContinue reading “Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?”

The Next Great Disruption is Hybrid Work – are we ready?

This Microsoft report is a must-read for business owners and managers. The research, published last month, is based on a study of over 30,000 people in 31 countries and data from Microsoft 365 and LinkedIn. It clearly articulates how employees have been impacted by the events of the past year and notes 7 key trendsContinue reading “The Next Great Disruption is Hybrid Work – are we ready?”

What do the best awaydays have in common?

If you’ve worked in a management role for any length of time, you’ve almost certainly attended or even led a number of departmental awaydays. I suspect some were more useful than others and there might even have been a couple that went a bit pear-shaped, or were so boring that you couldn’t wait for theContinue reading “What do the best awaydays have in common?”

Taking time out of the day-to-day business…

When was the last time you went on an awayday to think strategically about your business? Now, I know that during lockdown we can’t go to a hotel or even a coffee shop to spend time away from the hustle and bustle of everyday life but perhaps you can turn your phone off and moveContinue reading “Taking time out of the day-to-day business…”