When I studied for my marketing qualifications in the 1980s, digital marketing did not exist. Even by the mid-1990s, when I was the marketing and public relations manager for a headwear manufacturer, we had one desk computer between 15 staff; we used fax machines to communicate with suppliers and clients,and my secretary was struggling toContinue reading “Marketing in the Digital Age”
How did we get to the middle of the year? If you’re a small business owner, July is a great time to take stock of how things are going and review your plans and objectives. Plans rarely to go plan. I was possibly a little too optimistic with my financial targets at the start ofContinue reading “Where have the last 6 months gone?”
Photo of estee lauder double wear zero-smudge lengthening mascara and box.
If so, and you’re active in the UK market, make sure you’re following the Advertising Standards Authority (ASA) guidelines. Several big brands such as Bohoo, Missguided & PrettyLittleThing have been caught out on this in recent months. When a brand gives an influencer a payment, any posts the influencer makes that promotes or endorses the brandContinue reading “Are you a social media influencer? Or, do you use influencers as part of your promotional strategy?”
Person sitting on grass, writing in open book resting on knees.
This Microsoft report is a must-read for business owners and managers. The research, published last month, is based on a study of over 30,000 people in 31 countries and data from Microsoft 365 and LinkedIn. It clearly articulates how employees have been impacted by the events of the past year and notes 7 key trendsContinue reading “The Next Great Disruption is Hybrid Work – are we ready?”
If you’ve worked in a management role for any length of time, you’ve almost certainly attended or even led a number of departmental awaydays. I suspect some were more useful than others and there might even have been a couple that went a bit pear-shaped, or were so boring that you couldn’t wait for theContinue reading “What do the best awaydays have in common?”
When was the last time you went on an awayday to think strategically about your business? Now, I know that during lockdown we can’t go to a hotel or even a coffee shop to spend time away from the hustle and bustle of everyday life but perhaps you can turn your phone off and moveContinue reading “Taking time out of the day-to-day business…”
I live in a village called Queensbury. It’s on top of a ridge 1,100 ft above sea level looking down on Bradford and Halifax, West Yorkshire. Locally, it’s infamous for its bad weather, especially in winter when the snow drifts. Queensbury is said to have the highest school and the highest church bells in England.Continue reading ““The hills are my friends.””
Earlier, I noted that most people – businesses and consumers alike – perceive marketing to be about selling products and services through promotional activities, particularly digital marketing and social media marketing. When I talked about ‘strategic marketing’, they interpreted it as ‘defining your ideal client’ and/or ‘developing social media plans’. Why has marketing become soContinue reading “I’m on a mission to broaden your marketing horizons! (2)”